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Mental_Floss – The Magazine

In the airport (on the way back from TechEd) I picked up a pretty unique magazine that I never heard about before, called Mental_Floss.  The picture of Einstein is what caught my eye, but the tag line “Where Knowledge Junkies Get Their Fix” is what got me to buy it.  Turns out that they have been around for about 4 years, so I must be living under a rock (or just spending too much time coding).  Here’s the magazine description (straight from the folks that publish this thing:

Here's a breakdown of the distinct sections of mental_floss, the magazine that dares to help people feel smart again:

scatter_brained:

Comprised of 10 straight pages of quirky facts, quick tidbits and juicy history, scatter_brained sets the tone for the magazine. Cheeky, clever and fun, the section keeps audiences grinning by delivering knowledge in a delightfully skim-able manner.

left_brain:

Too many people find science overwhelming. The left_brain section counters this feeling by presenting abstract ideas and highfalutin theories in easy-tounderstand English. By coupling lucid explanations of things like string theory or bioengineering with stories of discovery and the tales behind the equations, mental_floss provides easy access to the sciences.

right_brain:

There are certain artists, movements and masterpieces that have changed the world. right_brain eases the reader into the humanities by making art and literature accessible without trying to dumb it down. The section is characterized by vivid descriptions, lush explanations and experts who clearly tell you what makes a classic a classic.

feature:

The mental_floss feature takes one topic and turns it inside out. From Genius, to Spies, to Saints and Sinners, the feature playfully analyzes the subject from every possible perspective, then patches the cracks with interesting blurbs and facts.

spinning the_globe:

For a true sense of cultural literacy, people need to know about the world around them. This section introduces the reader to one region of the globe by exploring its religious, historical and cultural contributions to society.

critical_knowledge:

The critical_knowledge section of the magazine is packed with the sorts of things they'd never teach you in school. Comprised of fun-filled regulars like "The Quiz," "an Underground Education" and "Just the Facts, Ma'am," the section combs through history, pop culture and current events to deliver the juiciest trivia bits we can find.

I think that just about says it all.  Pretty wacky, but cool magazine.  Something Rory could probably whip up in a day or two, but since he is so busy, this is the next best thing.

Published Monday, June 13, 2005 7:25 PM by donxml
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Rory said:

I had almost the same experience with that magazine - just happened upon it when Einstein was on the cover.

Makes it funny, then, that you should mention me - all the way through to the end, I was thinking about what a similar experience we had with it :)
June 18, 2005 4:42 PM

Don Demsak said:

Actually, Einstein is on the cover of all the issues (at least that is what the site says).
June 18, 2005 5:56 PM

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About donxml

I’m an independent consultant, specializing in .Net solutions architecture, based out of New Jersey who also doubles as an evangelist for XML, Domain Driven Design, enterprise architecture and .Net. I do not work for Microsoft, the W3C or any other big company that you may know of (at least not yet). I’ve been an indie for over ten years, and although I’ve been tempted a couple times to take a job with companies like Microsoft, I’ve haven’t found something better than my current situation. I work mostly with the large pharmaceuticals that are based here in New Jersey, and usually find myself on long term contracts. Definitely not the prototypical indie consultant, but it lets me dedicate time to my non-income generating activities like the developer community stuff, plus financing open source projects like XPathmania and MVP-XML. If you would like to talk to me about doing some contract work, just contact me via the contact page. My rates vary widely, depending on lots of different variables, but mostly distance from Jersey, and type of work. Plus, I’ve been known to donate some of my code for various projects.
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